Wristful Thinking

 Our final discussion over swindlers reminds me of a time that I was tricked as a kid. 

While attending a race expo for a nearby marathon, I came across a Power Balance Bracelet booth. This silicone wristband with a small hologram claimed it could “improve balance, strength, and flexibility” by interacting with the body’s natural energy field. As a 6-year-old, this blew my mind. I walked on balance beams, jumped on one foot, and did other balance exercises to prove that the bracelet worked. I will never forget falling off the beam then putting the bracelet on and successfully navigating it. After, I turned to the salesperson and told him that it really worked. He gave me a look like I was a complete idiot. I have never forgotten this because it seems like he would be ecstatic that he claimed another victim, but maybe his conscious caught up with him. My mom laughed the company off and we moved on, much to my dismay.

This ended up becoming extremely popular, with celebrities and athletes endorsing it. This hype only lasted a couple years before independent studies showed zero performance difference between the bracelet and a plain rubber band. In 2011, the Australian government forced Power Balance to admit publicly that there was no credible scientific evidence behind any of their claims. The company faced multiple lawsuits for false advertising and eventually filed for bankruptcy. What I didn't know until just now is that their famous “balance tests” were revealed to be done using subtle shifts in pressure by the demonstrator. 

I think this is such a funny example because they were forcing results in these tests! Thousands of people took these balance tests and felt the "real" improvement. Looking back, this is extremely dumb, and I cannot believe I fell for it. I think this experience shows that if something is too good to be true, it probably is. 

Link to their site: About Us - Power Balance